United Against Malaria and Operation HOPE Launch Bracelet “Business-in-a-Box”


On World Malaria Day, April 25th, the United Against Malaria (UAM) campaign and Operation HOPE (HOPE) announce the launch of the HOPE bracelet “Business-in-a-Box” (HBIAB) program. The initiative will empower young American entrepreneurs while also supporting malaria prevention and treatment efforts — the disease that kills a child in Africa every 60 seconds.

UAM bracelets are handmade in South Africa, as part of an economic development project established by the Relate Trust (Relate), a not-for-profit social enterprise. Through the business-in-a-box initiative, the UAM bracelets will be packaged and sold by US students between 9 -18 years old, inspiring them to develop their business skills and financial literacy.
Anchored by HOPE’s award-winning youth financial literacy curriculum, Banking on Our Future, HBIAB helps youth in low-wealth communities for training on how to start, build, grow and maintain a legal and profitable business.

Proceeds of the UAM bracelets, which will retail for $5, will benefit the US urban and rural youth entrepreneurs that sell the bracelets as well as the beaders in South Africa who manufacture them, many of whom are affected by HIV/AIDS. In addition, $1 for each bracelet sold is donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria, the largest supporter of public financing for malaria control.

UAM and HOPE will pilot the business-in-a-box program in 2012. To learn more, please visit: http://www.operationhope.org/Business-in-a-box-HOPE-bracelet or www.UnitedAgainstMalaria.org

About United Against Malaria
United Against Malaria is a partnership of football teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. For more information, please visitwww.UnitedAgainstMalaria.org.

About Operation HOPE
Headquartered in Los Angeles, HOPE promotes financial dignity through financial literacy and education tools to underserved communities in more than 273 cities worldwide. Through its four core portfolios, the organization has provided youth and adult financial literacy, economic preparedness, digital empowerment, promoted home ownership, and assisted with foreclosure prevention to more than 2 million individuals, families, and small business owners. For more information, please visit www.operationhope.org.

About Relate
Relate is a not-for-profit social enterprise that does not rely on funding. Instead, income is generated through the creation and sale of simple decorative beaded bracelets as part of an economic development project for unemployed and unskilled people in the townships of South Africa. The bracelet sales are also used to fund a variety of beneficiaries, like the Global Fund to Fight AIDS, Tuberculosis and Malaria. Through the project, the lives of the beaders are changed as they develop skills, find employment and gain dignity. For more information, please visit www.relate.org.za.

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